Amazon deliver £23 billion sponsored ads revenue in 2021

Amazon, the world's largest ecommerce platform, this week revealed the companies 2021 revenue figures for its mammoth sponsored advertising network for the first time ever in a quarterly earnings report for investors.

Splitting out the revenue figures for the advertising business from AWS and other parts of the Amazon business revealed Amazon delivered $31 billion (£23 billion) of revenue from ecommerce products ads across its platforms in 2021.

Despite $9.7 billion (£7.1billion) of ad revenue in Q4, alongside record profits, Amazon also announced a 17% increase to the price of Prime membership for its US-based customers - the first increase since 2018 - due to increased operating costs.

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